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How to Conduct PPC Keyword Research Easily for 2022

In business, a penny saved is similar to a penny earned. This is a saying that should always ring in your ears anytime you think about the best way you can cut across the core of PPC keyword research. Before getting into more details, let's back up and analyze everything.

 Pay-per-click advertising, also known as PPC, is a digital marketing advertising methodology that many people across the globe use. Keywords are the main components of PPC advertising that aid in directing your ads to the right audience and at the right time. PPC advertising works in a manner that you pay when a user clicks on your ad 

You should be extremely careful when choosing keywords to use in your campaigns since they determine your fate at the end of the day.  Remember that you might pay lots of cash for irrelevant clicks that do not result in any conversions. The only secret is to use the right keywords to ensure that you invest in what will pay you at the end of the day.

 Many people hesitate to do Keyword research from their PPC campaigns. This article answers all your questions with a step-by-step guide with all the relevant insights. Read on!


Brainstorm Ideas


The immediate step to begin your keyword research is to brainstorm ideas.  The ultimate goal at this point is to focus on the high-intent keywords and other product-specific keywords that make your brand unique. The specific keywords are meant to lead customers specifically to your business.


The high-intent keywords enable you to understand that the customer is ready to take action. When a person searches for the price of a product, it simply means that they are ready to buy the product. If the customer doesn't buy the product immediately, they have the intent of acquiring the product soon.


The product-specific keywords should be directly related to your business market and the product or services you are dealing with. You should focus on creating a robust list of product-specific and high-intent keywords to place your business in a better position to secure more potential customers.

 PPC Competitor Research 

For your campaigns to be successful, you need to keep your eyes on what your competitors are constantly doing. Note that the stakes are extremely high when deciding the keywords to use in your PPC campaigns. This is mainly propelled by the fact that you are charged per click.

 You should focus on targeting customers with intent since your budget is likely to drain without closing a single sale. This will turn out to be significant losses affecting the growth of your business. Always strive to avoid such instances to enhance the general development of your business in the long run. By checking what has worked for your competitors, you will get a clear picture of what to do next.

 When doing the keyword analysis, check on the cost per click, also known as CPC, as well as the quality score. Getting a high-quality score means that you are most likely to pay less for the keywords, and your ads will rank higher on the search engine. When calculating the cost per click, you simply multiply the maximum bid by the quality score.

 Remember that short tail keywords have a higher traffic rate and are more competitive. On most occasions, the long-tail keywords are usually low on traffic, making it far less competitive on the search engine.


Expand Your Keyword List

 This is the point where you need to acquire the best PPC keyword research tool that will help you expand your list of prioritized keywords. Google Keyword Planner is one of the most common tools you can use. You need to acquire a tool that will take part in planning your PPC keywords, covering all the research topics. 

Check on the bid estimate and focus on tailoring your advertising plan to suit your Google ads. The tool gives you detailed ideas based on the keyword categories to enhance the relevance of your keywords. You get to learn other new keyword ideas that you never thought about. After you have the keyword list in hand, you can arrange them depending on their match types.

 Also, you can build a list of long-tail keywords that matches your strategic audience. Focus on the high volume long-tail keywords to get better results. Also, you can find gaps within your keywords and the entire content marketing plan that requires you to fill to make it more effective. Besides, you can easily assess the keywords that drive more traffic to enhance competition.


Group Your PPC Keyword Research

 Before you began doing your keyword research, you had goals to achieve, right? The ultimate goal of the study is to market your business to the right audience and make profits. Remember that not every keyword is relevant to your target market. This means that you need to group your keywords in an orderly manner depending on their similarity and differences.

 The fundamental goal here is to ensure that you are more specific in targeting your audience.  The keywords should be relevant and nail directly on the head in line with your goals and the stipulated budget. The best thing is to group the Keywords based on the ad groups, category, and keyword similarity. Also, do not forget to consider the user intent when grouping the keywords.

 The goal of grouping keywords into different categories ensures that every group remains relevant to the ad you are running. In addition, the group should focus on enhancing the number of clicks to increase the chances of closing sales. Making a slight mistake at this point is likely to cost your strategy heavily. Ensure that the groups you create are accurate and meaningful.


Final Verdict

 PPCexpo offers a great way to reach your target market only if you do everything right. However, you need to conduct in-depth research to identify the best keywords that suit your business audience. Always think of PPC as an online auction to sell your products and services. This guide can help you conduct detailed keyword research for your PPC campaigns.

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