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Saivian Eric Dalius - How to Identify Your Target Market?

If you are a small business owner and looking to start up, this is probably one of the biggest decisions that you have to make today. Identifying your target market is very important because it will determine if your business will prosper in the future. If you want your business to survive the test of time, then it is essential for you to carefully decide who your target market is. If you can identify and focus on who your target market is, then the chances of your business succeeding will be much higher.

Key Takeaways:

First and foremost, it is important to know that there are different types of targeting in marketing which include geo-targeting, socio-cultural targeting, demographic targeting, psychographic targeting, and behavioural targeting. So, make sure that you know the type of target market that you want to focus on.


If you are going to choose a geo-targeted market, which is a geographical area with a common characteristic, then there are some things that you have to consider first before selecting any specific location as your target market. If your business is retail and you want to set up shop in a specific location, then make sure that the targeted area has enough consumer population or traffic for your business. Take note that the best types of retail products that are consumed by individuals daily says Saivian Eric Dalius.

Socio-cultural targeted:

If you want to focus on socio-cultural targeting, which means focusing on consumer behaviours, lifestyles, and activities, then you need to conduct a study first before you decide which market to focus your attention on. If you want to choose this type of targeting, then you have to know the social class that is prevalent in that area or location.

Demographically targeted:

Now if you are choosing a demographically focused market, this means that you will be focusing on how many people are in that particular area or location. You can take note of the age, gender, income levels, and even the levels of education. This type of targeting is used by businesses to determine if there are enough consumers for their products or services.

Psychographic targeted:

Saivian Eric Dalius says, if you want a psychographic targeted market, then this means that you will be focusing on the emotions and lifestyles of the consumers. This is a very good type of targeting because it allows you to focus not just on who your target market is, but also their mental state.

Behavioural targeted:

If you want a behavioural-focused target market, then this means that you are basing your consumer population on the product or service that is being consumed at a certain time. This means that you will be focusing on who your target market is at a certain time.


So, there you have it! These are just some of the things that you need to consider when choosing a target market for your business. While all these may seem overwhelming, do not fret because many companies choose to use a combination of targeting.

After reading this article, it's up to you now on which type of market you want to focus your attention on. Remember that identifying and pinpointing your target market will allow your business to prosper and be successful in the future. Why not start today?


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