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What is Graphic Designing?

 



 

When you assume graphic design, do you think of art advertisement? Is a fairy magazine shared? While these samples fit the definition of graphic design, the term includes many: posters, info-graphics, book covers, stock labels, logos, business cards, signage, website layouts, mobile apps, APIs - the list goes on.

 

 

In simple words, graphic design visually carries specific ideas or messages. These visuals can be as easy as a company logo or as complicated as page layouts on a website.

 

Graphic design can be used by companies to develop and trade products through layouts, on websites to convey complex information in an edible form through info-graphics, or by companies, among other things, to develop an identity through branding.

 

It is also necessary to remember that while several graphic design projects have commercial objects such as advertisements and logos, they are also used in other graphic design circumstances.

 

Graphic Design Basics

 

What is graphic design? To better know this design, it is important to know the elements and principles that build up to it. Factors are used in combination or opposing each other to create visually striking and impressive designs.

 

These graphic design factors include:

 

·         Colour

·         The shape

·         Line

·         The size

·         Space

·         Texture

 

Graphic designers also adhere to design origins, which are essentially a set of guidelines that support designs to achieve effective composition. These basic policies help create balance and stability at work.

 

These graphic design principles include: 

 

·         Balance

·         Contrast

·         Accent

·         Traffic

·         Proportions

·         Rhythm

 

Types of graphic design

 

As discussed earlier, there is no single meaning of graphic design. Graphic design spans many disciplines and specialties, from print and web design to animation and motion graphics. Graphic design gives chances and possibilities for people of most any interest.

 

If you ask someone 30 years ago about the meaning of the graphic design, their reply is likely to focus on print-related examples such as magazines, movie posters, and advertisements. We are now living in a digital age that has produced several new types of graphic design.

Some of these types of graphic design include:

 

1.      Website design

 

Website design includes creating attractive and intuitive web pages for users. This involves general layout, colour scheme, and navigation.

 

2.      User Experience (UX) design

 

User Experience (UX) design aims to make a website or application simple and pleasant to use. These designers maintain value, usability, adaptability, and desirability.

 

3.      Animation design

 

Animation design - or animation - brings visuals to life into special effects, TV shows, video games, and movies.

 

Popular graphic design tools

 

One of the easiest and most cheap tools that designers use is a sketchbook. Graphic designers frequently write down ideas or sketches on paper before using a computer to complete the process.

 

That being said, computers and design software are essential in today's digital environment, even if you're planning for print. The type of computer you need depends on your decision, but when it comes to software, Adobe results like Photoshop, Illustrator, and InDesign are the pillars of the graphic design world.

 

Graphic designers draw motivation from the world around them, so if you're anxious that you're not creative enough, go outside, share plans with co-workers, or search the Internet for ideas. There are many exciting graphic design blogs to help you unleash your creativity.

 

Graphic Design is about molding the User Experience Visually

 

Graphic design is an ancient craft dating back to Egyptian hieroglyphs in cave paintings that are at least 17,000 years old. The term originated in the printing industry in the 1920s. It continues to cover a range of activities including logo design. Graphic design in this function is about aesthetic interest and marketing.

 

Graphic designers engage viewers with imagery, color, and typography. However, graphic designers working on user experience (UX) design need to justify stylistic choices, such as image placement and type, with a human-centered approach. This means that you need to focus on specific users and strive to empathize with them the most while creating attractive designs that increase usability.

 

Aesthetics should serve a purpose - in UX design, we don't create art for the sake of art. So, graphic designers should be doing visual design. When designing for UX, you must:

 

  • Consider the information architecture of your interactive projects to ensure user accessibility.
  • Use your graphic design skills to create work that addresses the entire user experience, including the user's imaging capabilities.

 

For example, if an otherwise nice mobile app can't offer users what they need with a few clicks of their thumb, its designer/designers won't be able to combine graphic design with a user interface. The realm of graphic design in UX encompasses creating beautiful designs that users find very enjoyable, meaningful, and comfortable.

 

Graphic Design is Emotional Design

 

While working in the digital age indicates you have to design with interactive software, graphic design is yet based on age-old principles. You have to grab the attention of users at first sight - hence the alignment of graphic design with emotional design.

 

As a graphic designer, you must have a good understanding of color theory and how important it is to choose the right color scheme. The choice of color should reflect not only the organization (for example, blue is suitable for banking), but also the expectations of users (for example, red for alerts, green for sending notifications). When designing, consider how elements match tone (for example, sans serif fonts for excitement or happiness). You also need to design the overall effect and note how you shape user emotions as you drive them, for example, from a landing page to a call to action.

 

Often graphic designers are drawn into motion design for small screens. They will closely monitor how the aesthetics of their work meet user expectations. They can improve the usability of their designs by making them continuous and fluid by anticipating the needs and mindset of users. Taking into account the psychology of the user, it is important to focus on some particularly important aspects of graphic design, namely the following:

 

  • Symmetry and Balance
  • Flow
  • Repetition
  • Pattern
  • The Golden Ratio
  • The Rule of Thirds
  • Typography
  • Audience Culture

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