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Marketing: My Ecommerce Site is Not Selling: 6 Common Problems


We make online stores to target internet users but doing so is not that hard as internet commerce is a highly competitive space. E-commerce website owners wonder what they should do to turn their business turn. “My e-commerce site is not selling. What am I doing wrong?” if you have the same question, you should read this post.

Do you want to grow your ecommerce business? Are you doing enough to get more customers? What do you need to do to get more buyers? This article discusses 6 common problems with e-commerce site and how to overcome these issues with online store best practices.


Fix ASAP If You Are Making These Problems

You need to take action as soon as possible if you are making the following six problems:

Problem 1: You are not driving the right traffic

One of the biggest mistakes online stores make is to target the wrong audience. Your promotion campaign will not be much successful if you are not driving the right traffic towards your website.

Solution 1: Establish your target audience

The first thing you need to do is to establish your target audience. A good way to start is to create personas for your prospective customers. Only target the people that are likely to take an interest in your offering. Age, gender, location, hobbies, interests, and more can be considered in this regard.

Solution 2: Target relevant keywords

The second method is to target relevant keywords. By targeting relevant keywords, you make sure you are reaching out to people that are more likely to take an interest in your product or service offering.


Problem 2: You’re not optimizing your pages

You may not give your visitors a nice experience if you have not optimized your website pages. Through page optimization, you can make sure your visitors have a wonderful experience.

Solution: Optimize your pages for SEO

Search engine optimization (SEO) is an important branch of digital marketing that helps you optimize your website pages and posts to get higher search engine rankings.


Problem 3: You do not have CTA buttons on your page

Call-to-action (CTA) text and buttons are important in generating leads. If you do not have call-to-action buttons, you are not giving your website visitor a clear direction.

Solution: Create CTAs that Pop Off the Page

Try integrating CTA buttons on your page to guide users to take a specific action if your e-commerce site is not selling. Your online store can do a lot better if you create call-to-actions that pop off the page.


Problem 4: Your navigation is not clear

Website navigation is of utmost importance in website lead generation. If your website navigation is not clear, make sure you make it better at the earliest.

Solution: Organize your navigation

You can organize your website’s navigation if you are a website developer. Use best practices and follow new trends to captivate your audience.


Problem 5: Your checkout process is complicated

Having a complicated checkout process can generate a poor user experience.

Solution: Simplify your checkout process

It is necessary to simplify your checkout process if you want to generate more business online.


Problem 6: You’re not using different methods to market your site

Most people use two or three methods of online promotion, which is not enough. There are many ways to be in front of your potential buyers if you want to make a difference.

Solution: Use multiple channels to drive more qualified traffic

You should use multiple channels to drive the traffic that you need the most. Here are some useful promotion channels to try:

·         Email Marketing

·         Video Marketing

·         Content Marketing

·         Social Media Marketing

·         Social Media Advertising

·         Pay-Per-Click (PPC) Advertising

·         Search Engine Optimization (SEO)


The Bottom Line

You have read 6 most common problems that most e-commerce stores. You have also reads the solutions to these 6 common problems. Are you ready to generate more leads?

If you want to grow your ecommerce business, you need to identify the unique needs and interests of your potential buyers. To learn more, you can contact a Digital Marketing expert.

In the end, we can say that online stores can make a difference by following e-commerce stores best practices. If you sell online, you can stand out from crowd by following the guidelines discussed above.

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