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How to Grow Online Business with Facebook Ads in 2020


The other day I went to a coffee shop with one of my friends. The place was pretty great and out of curiosity, I asked her where she came to know about this place. (Not to my surprise) she told me that she came across their Facebook ad and then went to check on their Facebook business page. The pictures they had posted seemed appealing to her and they had good reviews as well, and that is how she discovered and finally made the decision of dropping by.
On our way back we went on discussing how Facebook marketing has become a great tool for local businesses. Though it is quite comprehensible for a platform with 2.6 billion users to be one of the best tools for social media marketing. And among all these features, perhaps the Facebook ad feature is the easiest and effective way to reach out to your potential customer. But surprisingly I don’t see many people using it, and that is why I decided to write about this great social media marketing tool and share it with you guys. So that you can make use of it to its full potential.
So, today we will be discussing:

  1. How to create your very own Facebook Business Page
  2. How to use the Facebook ads feature
  3. How to ace the Facebook marketing strategy using Facebook ads in 2020
  4. Bonus (read till the end to find out)
So, without any further ado, let’s get started.
1. How to create your very own Facebook Business Page



If you use Facebook, then there is a 99.99% the chance that you know about the Facebook page feature. Facebook Business Page is kind of similar to the regular Facebook page, but with a heap load of added advantages, including Facebook ad. If you are a local business and want to take your business online, then the first step is to sign up for the Facebook Business Page, since it is undoubtedly the best social marketing tool available to you with never-ending possibilities. Follow our guide below to know how to set up your very own Facebook Business Page and get started.

Steps to create a Facebook Business Page:
  1. Before getting started with your business page, be sure to be logged in to Facebook from your personal Facebook account. (Don’t worry, your personal data will remain safe) Then, go to this link: facebook.com/pages/create.
  2. According to your requirement, choose a specific page type. You will be provided with a list including business, public figure, brand or community.
  3. Input all the basic information about your business
Do not abandon your page in the middle of the procedure
No one ones to hear an incomplete story, just like no one will be interested to know about an incomplete Facebook business page, let alone the business itself. Think of it like this, what would make them interested if they find nothing at all to feed upon? Or, what if they want some product or service urgently and therefore need to get in touch with you as soon as possible, but you have not enlisted a phone number, because you were too lazy do to that! As a result, they will turn up to your competitor. Do not let that happen.
Make sure to add

  1. A description: Few sweet simple lines describing who you are and what kind of service or the product you offer.
  2. Contact information: This is the most important thing to include if you want your potential customers to reach out to you. Add your business contact number, email id. Even you add your website link if you want to and if you have one.
  3. Relevant information: It is important to include all the relevant information including price range, operating hours, privacy policy. It is not plausible for your customer to reach out to you with every little query they have.
  4. A CTA (call-to-action) button: This button will create easy access for your customers to either reach out or shop products from your business.
  5. A username: By default, Facebook will provide a username to your business page. But, you can and should customize your Facebook username. You can either use your brand name or go for something catchier and search-friendly.
  6. Pictures: Pictures make your page look more lucrative, appealing and easily reliable. So, when asked to add a profile picture and cover photo, do not shy away. Take advantage of these spaces and make full use of these.
Now when you are done setting up an appealing and lucrative Facebook Business page, let’s move on to our next and main objective.

2.How to use the Facebook ads feature
There are multiple steps to create a Facebook ad campaign. Allow me to guide you through.
  • Assign objective: To create a campaign first you will need to log into your Facebook business page. Once logged in, you shall notice a blue button on the bottom left corner of your page, click on that. A web page consisting of 11 marketing objectives will open up. Here you have to choose one depending upon the goal you want to accomplish through the Facebook ad campaign.
  • Add images and text: Remember that you are creating the ad to attract customers and not to shoo them away. No one will pay attention to it unless it looks catchy and inviting. So, spend some time on selecting the most suitable and pleasing images and some more on crafting the short yet informative ad copy for your potential customers.
  • Choose the target audience: Target audience are people whom you want to see your ad or likely to engage with your business. For instance, if you are a makeup brand, then people between the age group of 18 to 40 will make the perfect target audience group. There are many more options available that you can use to tell Facebook whom you want to see the ad.
  • Fix a budget: Creating a budget for Facebook is one of the most important parts of creating a Facebook ad since it’s going to have an impact on the reach of the advertisement. Fixing a budget is like telling Facebook that for how long you want your ad to be shown. You will also be provided with an estimation of the number of people your ad will reach out to, depending upon the sum you are willing to pay. Next, you have to select the payment method.
  • Send it for review: After you complete the procedure your ad will get reviewed by Facebook to make sure it does not violate their terms and policies. Getting a green signal from the team will make your ad appear straight across your target audiences’ devices.
  • Edit if needed: You can keep track of your ad’s performance and accordingly take decisions about editing the advertisement or even pause the advertisement.
Once you get completed with the creation of your customized advertisement, next it is time for you to put all your Facebook marketing strategies in use.

3. How to ace the Facebook marketing strategy using Facebook ads in 2020


Social media marketing strategies are different are not quite similar to the physical marketing strategies that you use to attract customers. It takes some totally different set of skills to actually build and run a campaign over social media platform. And that is why I have brought together some pro tips of all time to help you understand Facebook marketing strategies. Follow along.
1. Keep experimenting
While working with digital media it is very important to keep experimenting with your viewers. While it is important to start by taking small steps, it is also important to explore on the go.
Start with a small group of a targeted audience and slowly, as you grow, keep broadening the area of interest, so people with different taste engage themselves with your business eventually.

2. Try out Facebook Tools
Sometimes it is all about trying the correct tools. Facebook Pixel is such an amazing and useful tool that you should try out if you want to optimize your Facebook advertisements and use the data retrieved from your ad campaigns. Facebook pixel is just a code that you can input in your website. This little thing can have a long-running impact. If you want to track your conversions and want to remarket your service or products to people who have visited your website in search of a product or service, or you want to reach out people with the same interest as your existing customers, then you should start using it right away.

3. Use better images
The first thing that people will notice about your advertisement is visual. So, using a boring, bad quality picture is a big no-no. Use better quality images and videos that make your ad look good and give your audience a reason to eventually visit your website or business page.

4. Keep track
It is important to keep experimenting with new ideas and new tools, but it is also very important to keep track of how your ideas are working out. Comparing your new Facebook ads and Facebook marketing strategies with previous ones gives you a perspective. Based on this data you can eventually plan your next move.

5. Always use the optimization technique
Knowing what works best for you, is the key to winning the battle of social media marketing strategy. Keep an eye on the Facebook ads manager dashboard, so you can evaluate which ad is serving your purpose the best. Start with multiple ads and small budgets. Once you have that one winner, make it your primary ad campaign.
So, these were the golden rules that might help you in your journey. And, now is the time to reveal the bonus topic of discussion.

4. Bonus
If you are a local business based in India, then this one is exclusively for you. While it is important to use all the tools available to you, it is not possible to know every little trick and tweaks about the marketing world. And, when it comes to social media marketing, the rules of the game drastically change. You need to reach out to someone who is an expert in this field and can help you to make it through.

Thoughtengine.com is such a Social Media Marketing Company in Delhi that can help you understand the science behind social media marketing, including but not limited to Facebook marketing. Their team of experts will not only create it from scratch but use it methodically and optimize to get optimal results.

To work with thoughtengine.com you don’t even need to the basics of social media marketing since they will explain all of it to you. They will customize it according to your needs and goals, elaborate it to you for your better understanding and share with you the statistical and analytical results on weekly basis, so you have a clear idea on your stand.

Imagine having a 24/7 marketing guide who will create all the strategies and even evaluate them for you. Thoughtengine.com will be just the guide you need to take your business online.
The world is going virtual and norms are changing with every passing day, so if you want to avoid any backlog, it will be highly recommended for you to reach out to the thoughtengine.com team. Their team of experts have devoted their days and nights in serving your purpose and make social media marketing a cakewalk for you. 

In a world where the majority of people reach out to the internet for their queries, it is important to mark your virtual presence. Chances are that you will find your next potential customer over some social media platform, rather than anywhere else. So, using the available tools are important. But using them properly is more important. The world of social media marketing can get scary at times. Sadly, the chances of your data being misused are pretty high. Thoughtengine, unlike other social media marketing companies, is highly reliable. Your safety is their priority.
So, make a wise choice and become a part of the Thought Engine family.

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