Grow Your Business with TikTok Ads in 2020

Leaving behind its predecessors like Twitter and Snapchat, TikTok has become the fastest growing app. With a fan base of 800 million active users, TikTok has become the largest video sharing application in the world of social media. Therefore, it is safe to say that there is no better way to take your business online, than with TikTok. The application is driven by TikTok likes and TikTok followers so if you want to build a real TikTok fanbase, then don’t just stop reading already, because we have something in store for you at the end of this article.

For now, let’s focus on the primary objective:

How to use TikTok Ads?

TikTok released a beta version of TikTok Ads just the previous year. Without any doubt, it was a huge success for both TikTok and the world-renowned multinational brands like Apple Music, Nike, Grubhub, Fenty Beauty who published ad campaigns on the platform.

In 2020 TikTok officially published the feature and made it available for all of its users.

Below we have prepared a full-proof guide for you on how to use this feature:

Create a TikTok ad account

Go to the TikTok ads page and click on the “create an ad” option. Verify your account and agree to TikTok’s terms and services.

Input business information

After creating the account, you will be led to the account setup page. Here you have to input all the information about your business.

Tailor your ad campaign

Next, you will be asked to select the objective of your campaign from a list of three; Conversion, Awareness and Consideration.

Select a budget

TikTok ad has made available two kinds of plans for its users, daily budget, and lifetime budget. Choose the one that suits you better.

Choose the placement of your ad

With TikTok ad, you can run your ad the campaign over TikTok’s affiliated applications like Vigo Video, News Republic, TopBuzz and other apps, alongside over the TikTok platform.

Target audience

The purpose of your ad campaign decides upon whom you want to see the ad. According to your target audience input the demographics.

Add details

To get the most out of your TikTok ad campaigns, add more specific data that helps TikTok to spread your campaign more efficiently.

Now, here is the catch. TikTok ads are pretty new in the world of marketing. Therefore, rare and expensive. The minimum budget for both the plans (daily budget and lifetime budget) is $50. Pretty tough for small businesses to keep up with it.

But buysocialbuzz has a much cost-effective plan crafted just for you. Remember at the very beginning I said that TikTok is such a platform that is driven entirely by TikTok likes and TikTok followers?

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